The Recycled Part

Corvallis, OR - June 18, 2024 - B&R Auto Wrecking proudly announces the appointment of Reed King as Regional Vice President. In his new role, Reed will lead strategic initiatives and operations across our Northern Nevada and California regions, including oversight of Reno, Sparks, Mound House, Oroville and Gerber. His extensive experience and strong leadership will be pivotal in driving growth and operational excellence within the organization. Since joining B&R in 2016, Reed has played a crucial role in the development of the Reno, NV market. His dedication to operational efficiency and commitment to delivering exceptional service align perfectly with B&R Auto Wrecking's values and goals. "We are pleased to appoint Reed King as our new Regional Vice President," said Jeff Helget, President of B&R Auto Wrecking. "Reed's leadership, proven track record, and strategic vision make him the ideal candidate to lead our operations in Northern Nevada and California. We are confident that under his guidance, our team will thrive, and our new locations in Reno will flourish, along with significant increases in sales and production in our California stores."

Reed has been recently instrumental in the successful integration and start-up of B&R Auto Wrecking's two new locations in Reno. His tactical approach to solving complex operational challenges has proven invaluable, demonstrating his capability to overcome obstacles and drive sustainable results. His focus now includes enhancing the presence and performance of our California locations, ensuring growth and seeking future acquisition opportunities.

Reed King's appointment underscores B&R Auto Wrecking's commitment to promoting talent from within and nurturing leadership capabilities across the organization. His expertise and leadership will play a pivotal role in advancing our operational goals and ensuring continued success in the region and beyond, with a keen eye on driving growth in California.

Please join us in congratulating Reed King on his well-deserved appointment as Regional Vice President at B&R Auto Wrecking. We look forward to working closely with Reed as we embark on this exciting new chapter of growth and opportunity.

For media inquiries or further information, please contact Troy Smith at Troy.Smith@Autowrecking.com.

About B&R Auto Wrecking: B&R Auto Wrecking is a leading provider of automotive recycled parts, specializing in the environmentally friendly dismantling and recycling of end-of-life vehicles. With a commitment to sustainability, innovation, and customer service, B&R Auto Wrecking, powered by Highview Capital, continues to be a trusted industry leader, serving customers from twenty-four locations across five western states.